WHY IS DIGITAL PRESENCE IMPORTANT?

"IF YOUR BUSINESS IS NOT ON THE INTERNET, THEN YOUR BUSINESS WILL BE
OUT OF BUSINESS"
-Bill Gates

It's 2021, and the number of consumers that go online to find a business has
jumped to 97%. If you want them to choose your company or business, you need
to be found online.

Consider a situation:
You want to learn to drive a car and are in search of a good driving school near
your home. What is the first thing you do?
You would search for "Driving schools near me" on the internet. Look for the top
reviewed driving school and contact them through their business listing or their
website.

The ultimate tool people use these days to look for products or services is the
INTERNET! It's very essential for businesses to be present online because they
have a great risk of losing customers to their competitors who are already taking
advantage of the online marketplace.

Below are a few reasons why it is essential for you to build your online presence :
● You can target a bigger market and find new clients
● Your clients expect you to be online
● You can educate your clients/ to-be clients about your brand, products,
services, work, and accomplishments at one place
● Build your business credibility and legitimacy
● Improve your customer support
● Gain a competitive advantage
The Internet is a vast landscape and it is diversifying with each day. Here are
some interesting facts and stats that you must know to stand out in this
competitive and fastest-growing online world.
● 25% of small businesses invest in online marketing.
● Almost 90% of marketers voice that their social marketing efforts have
increased exposure for their business and 75% say they have increased
traffic.
● According to a survey conducted in 2018, 58% of small businesses without
a website are planning to have one.
● 75% of people have judged a company's credibility based on its website
design.
● Email, website, and social media are the top three marketing tools used by
small businesses. 54% use email, 51% have a website and 48% use social
media.